EasyPaisa Inks Agreement with Ecofin for an Interoperable Distribution Network
Easypaisa, Pakistan’s leading digital payments platform has signed an agreement to utilize Ecofin’s brand-new interoperable digital distribution network to increase outreach with a core focus to facilitate financial inclusion in rural areas. This strategic collaboration will not only help to identify the cash rich touch points but will also help the financial industry digitize its existing customer relationship between end consumer and merchants.
A signing ceremony to this effect was held at Telenor Microfinance Bank’s Regional Office in Islamabad. The superagency agreement was signed by senior representatives of the two organisations.
Shahzad Khan, Head of Channels, Telenor Microfinance Bank / Easypaisa, congratulated all stakeholders of the arrangement and highlighted the importance of this brand-new distribution network for better outreach to achieve greater financial inclusion in Pakistan. He further commented that,
“At Easypaisa we are always looking for new opportunities to partner with state-of-the-art service providers to build a digital financial ecosystem that is easily accessible to the masses across the country. This partnership enables us to broaden our distribution network which will allow greater convenience to Easypaisa users in order to carry out transactions in a secure manner.”
Mr. Mehdi during his speech shared his vision to facilitate common needs of all stakeholders including but not limited to individuals, organizations, businesses and government. He further spoke about the components of this distribution network which includes biometric PoS, connectivity and state of the art mobile application with a capability to connect multiple banks on its back.
A complete suite of Digital Ecosystem developed by Ecofin Technologies gives an immense opportunity to all the banks to utilize any of the required components including MFS suite, B2C and B2B marketplace connected to a managed distribution network without any capital expenditure.
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